Brandon Uttley

I'm Brandon Uttley, a digital marketing and public relations professional.

Brandon Uttley's Bio:

Brandon Uttley's Experience:

• CEO at Go For Launch

  January 2014 - Present | Charlotte, NC

  Provide marketing strategy and communications support to companies ranging from startups to established entities. Primary services include content strategy and implementation, social media marketing, public relations, paid online advertising, online lead generation and executive training. Clients include Carolinas HealthCare System, National Gypsum, Earthspun Apparel, Jackrabbit Technologies and Wray Ward.

• Social Media Product Manager at Sales Performance International

  October 2012 - January 2014 | Charlotte, NC

  Responsible for the creation, marketing and delivery of Social Selling training programs for SPI’s clients. Advised clients on the use of social media as part of their sales process. Oversaw SPI's social media strategy including Sales Performance Review blog, LinkedIn, Twitter, Facebook, YouTube, Google+, Foursquare, Quora and other social platforms. Created blog content as well as curated and shared third party content across multiple sites. Clients Included: LinkedIn, Blackberry, Microsoft, Farr Associates, National Amateur Sports, Senn Dunn Insurance, BestFit Mobile. Achievements: Co-created new Social Selling training curriculum; increased traffic to Sales Performance Review (main corporate blog) by 40% within nine months; secured contract to become the world’s first outside training partner to LinkedIn in support of their Sales
Navigator product line. Named to InsideView’s 2013 Top 25 WatchList for Top Sales Influencers.

• CEO at Command Partners

  March 2011 - August 2012

  CEO and cofounder of Command Partners, a digital marketing agency. Primary roles included social media strategy and implementation, public relations, sales and team development. Clients Included: Premier Healthcare, Mountain Khakis, ATTUS Technologies, United Way of Central Carolinas, Patterson Pope, Johnson & Wales University, Spoleto Festival. Achievements: Expanded firm from two to eight professionals within one year; grew business to include an active client roster of 25-30 firms; developed and implemented social media and online marketing strategies for companies ranging from startups to firms with $400+ million in revenues.

• President | Social Media Consultant, Internet Marketing, Web Marketing at Web Business Freedom, Inc.

  August 2008 - July 2011

  Founder and president of Web Business Freedom, Inc., a social media and public relations consultancy. Primary services included information architecture, web design and development, social media strategy and implementation, blogging strategy and implementation, public relations planning/implementation and social media marketing. Clients Included: NASCAR Hall of Fame, Former Charlotte Mayor Anthony Foxx, Wray Ward, Boone Oakley, Dell Sports. Achievements: Developed and implemented the social media strategy that led to the successful election of Charlotte Mayor Anthony Foxx, including the city’s first live-streamed candidacy announcement; created and implemented the social media strategy to support the launch of the NASCAR Hall of Fame; hired as a consultant for 18 months to design and launch the social media marketing function for Wray Ward, a leading advertising and PR firm in Charlotte.

• Partner and President | Internet Business Marketing, Web Development, Web Design at carbonhouse, inc.

  January 2000 - August 2008 | Charlotte, NC

  Cofounder and president of carbonhouse, inc. a brand consultancy and design firm, from April 1999-August 2008. While with the firm, I worked with a wide range of clients, including Sprint Center; AT&T Center; Prudential Center; Klaussner Home Furnishings; Visit Charlotte (Convention & Visitors Bureau); UNC Charlotte (Belk College of Business Administration and MBA program); Rowan Regional Medical Center; Shelton Vineyards; and others. I held many roles, including sales, marketing and human resources. Since its founding, carbonhouse has grown into a nationally-recognized organization.

• Director of Public Relations at Luquire George Andrews

  January 1994 - December 1999 | Charlotte, NC

  Served as Director of Public Relations with Luquire George Andrews, Inc., a leading marketing communications firm in Charlotte. Responsible for overseeing public relations activities for clients, including media relations, employee communication programs, crisis communications and strategic planning. Clients Included: NCAA Men’s Final Four Basketball Championship (1994), Monsanto, National Gypsum, Carolina Panthers. Achievements: Served as the head of media relations for the NCAA Men’s Final Four in 1994 and the Women’s Final Four in 1996; quoted on the front page of the New York Times and in many national media outlets; provided crisis management during both Final Four events; handled public relations for the opening of Panthers Stadium (now Bank of America Stadium); developed and implemented the successful Designs for America program to promote acrylic yarn for Monsanto.

• Account Manager at Epley Associates/Public Relations

  April 1990 - December 1993 | Charlotte, NC

  Responsible for planning, developing and executing programs to assist clients in meeting corporate public relations objectives within the largest PR firm in North Carolina. Extensive writing assignments included news releases, media advisories, brochures, direct mail collateral, news/feature stories and case studies, corporate fact sheets and biographies, video scripts, and advertisements. Responsible for media relations on a local, state and national level. Clients Included: Mecklenburg County Recycling, Charlotte Hornets, Prudential, JA Jones Construction Company. Achievements: Created and implemented the PR strategy to launch the curbside recycling program in Mecklenburg County; provided media training to corporate clients including George Shinn, prior owner of the Charlotte Hornets.

• Account Executive at

  December 1987 - April 1990 | New York, NY

  Conducted public relations programs for publishing, business-to-business and consumer product clients; wrote news releases and related promotional materials, and implemented story placements in national
publications and broadcast media. Clients Included: Consumer Reports, Musician Magazine, Steuben, Judith Langer Associates, Harper Collins, Fawcett. Achievements: Wrote press releases and background materials for authors including Senator Bill First (Transplant) and
 humorist Bill Bryson (The Lost Continent); secured interviews for clients on national programs including CBS This Morning and Good Morning America, as well as numerous national print publications.

Brandon Uttley's Education:

• UNC Chapel Hill

  1983 – 1987
  B.A.

• South Mecklenburg High School

  1980 – 1983

Brandon Uttley's Interests & Activities: